We caught this USA Today article that reports a survey a majority of passengers are willing to accept cheap fares with a la cart fees. More than half of US air travelers now prefer buying the cheapest available ticket, then paying fees for "extras" such as food and drink, preferred seating and checking bags.
Perhaps something is skewed in the survey methodology. Just ask Greg Dean who has sworn off United Airlines because the amount of a la cart fees for his Austin to Sacramento flights.
From the Consumerist: We have a feeling this is going to happen with increasing frequency as airlines continue to bleed once-loyal customers for extra revenue: Greg Dean, the cartoonist behind Real Life Comics, has had enough of United gouging him.
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