"Bigger casinos used to frown on penny slots," says Bob Sobczyk, vice president of casino operations at penny-slot innovator Ameristar, which owns casinos in six states. "A consultant told us it was a joke to put all those penny machines in. Then we showed him our revenue," Sobczyk says.
He says penny slots are a hit because they're video terminals — full of visual glitz and betting variety — that a mechanical slot machine can't match by lining up three cherries.
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